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Crowds turn out for JoJo Maman Bébé store launches at Five Valleys!

Crowds turn out for JoJo Maman Bébé store launches at Five Valleys!
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Crowds turn out for JoJo Maman Bébé store launches at Five Valleys!

23 September 2019

The UK’s leading parent and baby specialist JoJo Maman Bébé opened the company’s 99th store at Five Valleys in Stroud at the weekend with a special launch event attracting hundreds of shoppers.

The store was opened at 9:30am on Saturday by Cllr Kevin Cranston who helped with the ribbon cutting along with the store team and the company’s MD and founder Laura Tenison MBE.

More than 200 shoppers turned out for the special opening with the first 100 shoppers to make a purchase receiving a free goody bag – there were also some special opening discounts across the store.

The new JoJo Maman Bébé stocks the full range of exciting and imaginative baby and children’s collections as well as a stunning maternity range, nursery products, gifts and toys.

The store has also been fitted with a water refill station that will allow customers to fill up their reusable bottles. The fountains are to be rolled out to JoJo’s new and larger stores across the country encouraging shoppers to reduce plastic waste. JoJo’s best-selling name plaques can now also be personalised in store creating the perfect baby gift.

JoJo Maman Bébé was founded in 1993 by Laura Tenison MBE and has grown to become the UK’s leading mother and baby multi-channel boutique brand. The family company has grown organically and now has 99 stores as well as trade sales to 50 countries.

Laura said: “We are really excited about opening our 99th store here in Stroud, we know that local parents are in tune with our deep-seated values.

“We look forward to assisting expectant mothers, new parents, grandparents and baby gift buyers to find exactly what they need within a short walk of their homes. We hope to become embedded in the community, offering advice and support to our customers from pregnancy to pre-school.”

Mark Dransfield Managing Director of Dransfield Properties said: “What a fantastic welcome Stroud gave our newest store at the weekend. It was fantastic to see the centre so busy and vibrant and it really shows what can be achieved with the right mix of retailers.

“We are confident that JoJo Maman Bébé will be a fantastic addition to Five Valley's and are delighted to be working with a great family run company, which we have worked with for many years on a number of our projects across the UK.”

Five Valleys is undergoing a major transformation, the second phase of work is now completed which is where the new JoJo Maman Bébé can be found. The third phase involved wrapping the car park and transforming the mall area and Speller Metcalfe are currently working on this part of the development scheduled for completion next spring / summer.


For further information, contact:-

Public Relations Department, Dransfield Properties Ltd
Tel: 01226 360644