The world of mother and baby fashion

JoJo Maman Bébé, the UK’s leading parent and baby specialist stocks the full range of exciting and imaginative baby and children’s collections, maternity styles, nursery products, gifts and toys. 

The initial product range was heavily inspired by traditional French Breton-style nautical clothing, a theme that became part of the company's brand image, followed by an expansion into a broader range of baby, children's and maternity clothing.

New interactive features include a scooter wall, where children can try out the range of scooters, plus JoJo’s very first baby name plaque building station. JoJo’s best-selling name plaques can now be personalised in store, for the perfect new baby gift.
 
The store has also been fitted with a water refill station that will allow customers to fill up reusable bottles.